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What is digital advertising and how will it help me?

Digital advertising is the process in which goods, products, and services are advertised via the internet.  Traditional media such as Television, Radio, and Newspapers still have their purpose, however, in a society where nearly everyone uses a smartphone, desktop and or laptop, digital advertising offers sellers the ability to connect directly with their customers.  

In connecting with customers, digital advertising gives the ability to measure interest, purchases, and nonpurchases by way of utilising metric data.  This affords instantaneous key insights and the ability to react and adapt accordingly.   

Services

A Midlands-based Digital Advertising Agency that connects your brand with your customer's

Graphic Design 

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UX Design 

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Animation

Social Media Advertising 

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Programmatic Advertising

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Search Advertising

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Advertising Intelligence

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Analysis

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Audience Profiling

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Graphic design 

Excellent, meaningful designs help to monetise your adverts, turning creative ideas into commercial wins. At Digibait, we create adverts that connect with people whilst staying true to your brand voice and values.  Our research shows that authenticity of content is the single most influential factor in 80% of consumer's decisions to follow a brand.  

UX / UI design 

User-centric design is at the heart of everything we do​.  When designing, we have the end-users needs and wants firmly in mind.  Comprehensive research and development allow us to create and develop products and services that fundamentally promote ease of use and pleasure in the interaction between the customer and the product/service.

Animation

Advertising changes every day and Animation is the new trend. If you wonder how to increase your brand’s online presence and share content that engages, resonates and compels your target audience to take positive action, Animation is the answer.

 

sing an animated ad immediately sets your business apart from others who advertise through more generic means.

 
 

Social media advertising

Engaging with your customers on social media helps to personalise your brand.  Advertising on social media is, therefore, a must if you want to build relations with purchases and decision-makers.

All social media channels offer a form of advertising.  It is important is to choose the right ones by understanding which channels resonate with your target audience. 

Programmatic advertising

Programmatic advertising offers a rich and diverse ecosystem for targeting and purchasing ad space.  So much so, it is considered to be the future of advertising on the web.

At Digibait, we work with many programmatic ad platforms.  This allows us to cover a lot of bases across a number of devices and media channels at excellent rates, meaning a cost reduction to our clients.

Search advertising

A useful trait of search advertising is that they only appear in search results.  Meaning, the potential, purchasers are already looking for what you are offering.

Furthermore, you only pay for results.  That means you only pay when people click.  We currently use a combination of Google AdWords and Bing Ads.

Advertising intelligence

Before running an ad campaign, Digibait harnesses the power of artificial intelligence.  This provides us with the ability to minimise losses and missed opportunities whilst optimising at a very fast pace.

 

By utilising AI, we are able to analyse, optimise, test and report on all data available too us.   

Analysis

Advertising never sits still.  It changes constantly with new technologies and media channels being made available daily.  With this in mind, what worked yesterday may not be as successful today and so we tirelessly analyse results and ad environments constantly to ensure that we are fully optimised.

Components of the analysis process include competitor knowledge, industry information, audience profiling, and traffic metrics.  Greater analysis will always give a greater return on investment (ROI).

Audience Profiling 

It's unlikely that a single ad will appeal to all of your potential customers.  To ensure that we capture all of the attention of your potential purchasers, we implement an audience profiling strategy early on.  By doing so we can quickly segment your audience into groups so as to ensure we can appeal to each segment.

Profiling allows us to improve targeting whilst personalising content. 

 
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